Rachel Jones is the founder of Jonesy, an underwear brand that combines style and comfort in the best way possible. She formerly worked as an advertising staffer in NY’s tech scene, but decided to branch out and start her business in 2015. She was surprised by the lack of stylish and comfortable bralette options available for women in the A-C cup range, and set out to create her ideal bralette. After spending nearly a year working on samples for a simple yet stylish bralette and undies set, Jonesy was born. Click through to the Planoly blog to learn more about her journey as an entrepreneur, how she strives to stand out from other ‘intimates’ brands, digital strategy tips, and more!