Rachel Jones of lifestyle intimates brand JONESY proves that perseverance never goes out of style when it comes to building a successful contemporary brand. As you may remember in our initial story with Rachel, she candidly shared the inspiration behind her then one-year-old brand along with her experiences in bootstrapping a business in one of the most challenging cities in the world. Despite this, JONESY has seen immense success since then, and Rachel has continued to hone in on the brand’s distinctly casual-cool aesthetic. Yet while JONESY is slowly making its mark in the industry, our featured interviewee knows that there’s more to come. Luckily, there are incredible resources like that aid small business owners and empower them to build a best-in-class website on their own terms.
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