“Instagram has brought some much needed ‘realness’ to the lingerie world since it’s cast a wider net of bodies and looks wearing these products, as opposed to the stereotypical Victoria’s Secret-model look that lasted wayyyy too long. It’s not enough to build a brand around images of size 2 women with C-DD cups. Consumers aren’t afraid to call out brands for doing this, which is refreshing (and keeps all of us on our toes).
At the same time, it’s a visual platform controlled by an algorithm, so while the space has grown more inclusive, it’s far from perfect. I see a lot of content in the lingerie space that seems to still objectify women and that’s something that makes me uncomfortable. With Jonesy we want to make underwear that is stylish and comfortable and sexy, but do it in a way that still acknowledges we’re more than just bodies and sexy curves.”
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