Jonesy was founded in 2015 by Rachel Jones, a former advertising staffer working in NY’s tech scene. As a smaller chested lady (#noshame), she was mystified by the lack of stylish and comfortable bralette options available for women in the A-C cup range and set about to create her ideal bralette. After spending close to a year working on samples for a simple yet stylish bralette and undies set, Jonesy was birthed into the online world.