The Founder

Photos by Bridget Badore for the Style Line
Jonesy was founded in 2015 by Rachel Jones, a former advertising staffer working in NY’s tech scene. As a smaller chested lady (#noshame), she was mystified by the lack of stylish and comfortable bralette options available for women in the A-C cup range and set about to create her ideal bralette. After spending close to a year working on samples for a simple yet stylish bralette and undies set, Jonesy was birthed into the online world.
Rachel hand packing an order.
You can find Rachel working out of a coworking space in Soho Monday – Friday or speed-walking through the Garment District with her dog Frasier (+ many bags) in tow.
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